From Gallery to Global Marketplace
How an artist cooperative achieved 200% online sales growth
[CLIENT]
A cooperative of 25+ local artists selling handmade goods, previously limited to in-person markets and gallery events.
[CHALLENGE]
Create an online marketplace that maintains the artisan feel while enabling scale and artist autonomy.
[TIMELINE]
3 months
Artists were limited to in-person sales at markets and galleries, with no online presence and complex manual processes for inventory and payouts.
- !Sales limited to in-person events only
- !No way to showcase artist stories and processes
- !Manual inventory tracking across multiple artists
- !Complex payout calculations for each artist
- !No email marketing or customer retention
We built a multi-vendor marketplace that empowers artists to manage their own shops while the cooperative handles backend operations.
- WooCommerce multi-vendor marketplace with artist storefronts
- Automated artist payout system with commission tracking
- Inventory sync between online and in-person sales
- Artist profile pages with studio stories and process photos
- Email marketing automation for customer retention
Phase 1: Marketplace Foundation
Build multi-vendor WooCommerce platform
Phase 2: Artist Empowerment
Create artist storefronts and profiles
Phase 3: Operations
Implement inventory and payout automation
Phase 4: Growth
Launch marketing and retention systems
The collective transformed from in-person-only to a thriving online marketplace, giving artists new revenue streams and global reach.
- Mobile app for in-person sales sync
- Virtual studio tours and live sales events
- Wholesale portal for retailers
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